“This is a fun, unique event for everyone to enjoy and I can't wait to help celebrate the launch of LeBron's newest sneaker right here in his hometown with our Akron community," said Mayor Dan Horrigan.Īttendees can dine on fare from local food vendors and trucks, including Southern Comfort Kitchen, Vegan A Go-Go/The Green Vegetarian, 4 Bros and a Sis Lemonade Stand, Cookie's BBQ and more. The block party, complete with DJs, features booths by local businesses and sports-related organizations in the block party zone, where attendees can shop and learn about the Akron Recreation and Parks Department, University of Akron Men's and Women's basketball teams, Akron Marathon and others. The shoe was inspired by “connecting one generation of athletes to the next,” and will feature the UNKNWN logo, the company said. (Courtesy of UNKNWN)ĭesign elements of the unique sneaker call up the beach through embossed water droplets on an aqua-blue Nike “Swoosh,” while tan suede uppers and speckled midsoles represent beach sand, according to the UNKNWN website. The basketball tournament will be held on a pop-up court that will be donated to the city for future events. “I’m proud to see the opportunities and experiences UNKNWN continues to bring to the Akron community.”ĭuring the event, UNKNWN will pre-release the “Message in a Bottle” sneaker at its store, offering sneaker aficionados the opportunity to buy the $210 shoe about a week before it is released to the public, the company said. “I grew up playing ball on neighborhood courts and anywhere I could hoop, so this UNKNWN collaboration with Nike that celebrates those early days and brings the community together is pretty special,” James said. Saturday’s basketball tournament will be held on a pop-up basketball court, with teams hosted by UNKNWN and local ambassadors, all wearing the new UNKNWN x Nike LeBron XX sneakers, the company said.Īfter the event, organizers said the pop-up basketball court will be donated to the city for future events via a partnership with the Knight Foundation. The event offers sneaker aficionados the chance to buy the shoe about a week before its release to the public.UNKNWN, an apparel brand and retail store co-founded by LeBron James, Frankie Walker and Jaron Kanfer, collaborated with Nike Inc.will be hosted in front of the UNKNWN store, 199 S. A block party and basketball tournament Saturday, June 17 from 3 p.m.
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